About Nela

Fewer bags, better made.

Nela is a small label that designs its own bags. Twelve shapes, three colors and one material, for women who would rather buy one good bag than five quick ones.

Shop the collection
Fewer bags, better made.
Lucille with its cotton dust bag

How we work

Every shape starts on paper.

Before a bag exists, we draw it and write its tech pack: every measurement, every pocket, every strap. That same document is what you read on each product page, so the size, the weight and the pockets you see are the ones that arrive.

Each shape gets a name instead of a product code. Clara, Alma, Vivienne: twelve of them so far, each in the same three colors.

12shapes, each with its own name
3colors that go with everything
1cotton dust bag with every bag
Alma detail in Chestnut Brown

The material

Vegan leather, and we say so.

There is no animal hide anywhere in a Nela bag. The outer is vegan leather, most shapes are lined in polyester, and the hardware is metal. The exact material is listed on every bag.

Looking after it is simple: a soft, slightly damp cloth, no conditioner, and the cotton dust bag it arrives in.

How it is made

What holds a bag together.

Vegan leather is only as good as what is done with it. So we spent our time on the parts a photograph does not show.

The base

01

The base

Most of our bags stand on four feet, so the bottom stays clean when you set it down.

The seams

02

The seams

Straps are box-stitched where they carry weight and pocket corners are bar-tacked.

The inside

03

The inside

Fully lined, with a zip pocket for what matters and, on many bags, a key leash.

The details

04

The details

Zip pulls engraved with our name, a small letter tag, and nothing louder than that.

The bag you stop thinking about.

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60-day returns

Changed your mind? You have 60 days from delivery to send it back, no explanation needed.

Free US shipping over $75

Every bag in the collection qualifies. Orders under $75 ship for a flat $4.95.

Secure payment

Card details go straight to our payment processor. We never see or store them.

A person answers

Write to hello@nelabags.com and someone who knows these bags replies, usually the same day.

60-day returns

Changed your mind? You have 60 days from delivery to send it back, no explanation needed.

Free US shipping over $75

Every bag in the collection qualifies. Orders under $75 ship for a flat $4.95.

Secure payment

Card details go straight to our payment processor. We never see or store them.

A person answers

Write to hello@nelabags.com and someone who knows these bags replies, usually the same day.